Robert Ebo Hinson

Ghana Communication Technology University

349 publications · 4,959 citations · ORCID 0000-0003-3302-4888

Digital Marketing and Social MediaInnovation and Socioeconomic DevelopmentCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourEntrepreneurship Studies and Influences

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Robert Ebo Hinson is a prolific researcher specializing in marketing, entrepreneurship, and tourism within the context of emerging economies, with a specific focus on Africa. Hinson's work spans theoretical contributions and practical applications, covering digital transformation, sustainability, and service management across various sectors including hospitality, public administration, and small-to-medium enterprises. The research profile demonstrates a strong commitment to understanding African markets through both empirical studies and the authorship of comprehensive educational texts.

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What is the comparative effectiveness of telemedicine versus traditional in-person care in maintaining essential antenatal coverage and reducing maternal mortality in low-income and middle-income countries during future health system shocks?

Why this gap exists: While abstracts [4], [7], [8], and [9] discuss digital tools and maternity care in low- and middle-income countries, none provide a direct comparative effectiveness analysis of telemedicine versus in-person care regarding maternal mortality during health system shocks, leaving the specific question unresolved.

Sources

COVID-19 and resilience of healthcare systems in ten countries — Nature Medicine, 2022
Community Health Workers Can Provide Psychosocial Support to the People During COVID-19 and Beyond in Low- and Middle- Income Countries — Frontiers in Public Health, 2021
Social Impacts and Responses Related to COVID-19 in Low- and Middle-income Countries — OpenDocs (Institute of Development Studies), 2020
Seizing the moment to rethink health systems — The Lancet Global Health, 2021
Use of mHealth in promoting maternal and child health in “BIMARU” states of India “A health system strengthening strategy”: Systematic literature review — PLOS Digital Health, 2024
Investments for effective functionality of health systems towards Universal Health Coverage in Africa: A scoping review — PLOS Global Public Health, 2022
Infant and young child feeding — OECD eBooks, 2023
Facilitators and barriers to the implementation of a Mobile Health Wallet for pregnancy-related health care: A qualitative study of stakeholders’ perceptions in Madagascar — PLoS ONE, 2020
The impact of digital interventions on health insurance coverage for reproductive, maternal, newborn and child health services utilization in Kakamega, Kenya: a cluster randomized controlled trial — Health Policy and Planning, 2024
Seeking digital maternity healthcare during the pandemic health system shock: a systematic review of women's experiences in low- and middle-income countries — Frontiers in Reproductive Health, 2026

How do specific policy interventions aimed at improving female education and labor force participation accelerate the 'maternal mortality transition' in regions currently experiencing high maternal mortality?

Why this gap exists: While the retrieved literature establishes links between female education, political power, and health outcomes (e.g., [3], [6], [9]), no study directly addresses how specific labor or education policy interventions accelerate the 'maternal mortality transition' in high-mortality regions, leaving the mechanism and impact of such specific policies unresolved.

Sources

Global burden and strength of evidence for 88 risk factors in 204 countries and 811 subnational locations, 1990–2021: a systematic analysis for the Global Burden of Disease Study 2021 — The Lancet, 2024
Global age-sex-specific mortality, life expectancy, and population estimates in 204 countries and territories and 811 subnational locations, 1950–2021, and the impact of the COVID-19 pandemic: a comprehensive demographic analysis for the Global Burden of Disease Study 2021 — The Lancet, 2024
Determinants of female labor force participation: implications for policy in Qatar — Cogent Social Sciences, 2022
Maternal Mortality and Women’s Political Power — Journal of the European Economic Association, 2023
The labor force participation of Indian women before and after widowhood — Demographic Research, 2020
The public health effects of interventions similar to basic income: a scoping review — The Lancet Public Health, 2020
Differential impact of maternal education on under-five mortality in rural and urban India — Health & Place, 2023
Public Health Expenditure and Under-five Mortality in Nigeria: An Overview for Policy Intervention — Open Access Macedonian Journal of Medical Sciences, 2020
Efficacy of companion-integrated childbirth preparation for childbirth fear, self-efficacy, and maternal support in primigravid women in Malawi — BMC Pregnancy and Childbirth, 2020
The contribution of female health to economic development — The Economic Journal, 2020

How does the consumption of plant-based proteins, specifically those high in anti-nutritional factors like phytates and trypsin inhibitors, affect mineral bioavailability and growth outcomes in children relying on these proteins as primary staples?

Why this gap exists: While the retrieved papers confirm that anti-nutritional factors like phytates and trypsin inhibitors reduce mineral bioavailability [0, 2], they focus on general adult health or crop improvement [1, 6] and do not provide direct evidence on the specific growth outcomes in children relying on these proteins as primary staples.

Sources

Plant food anti-nutritional factors and their reduction strategies: an overview — Food Production Processing and Nutrition, 2020
Sustaining Protein Nutrition Through Plant-Based Foods — Frontiers in Nutrition, 2022
Is There Such a Thing as “Anti-Nutrients”? A Narrative Review of Perceived Problematic Plant Compounds — Nutrients, 2020
Faba Bean: An Untapped Source of Quality Plant Proteins and Bioactives — Nutrients, 2022
Nutritional properties and health aspects of pulses and their use in plant‐based yogurt alternatives — Comprehensive Reviews in Food Science and Food Safety, 2021
Grains – a major source of sustainable protein for health — Nutrition Reviews, 2021
Healthy and Resilient Cereals and Pseudo-Cereals for Marginal Agriculture: Molecular Advances for Improving Nutrient Bioavailability — Frontiers in Genetics, 2020
Protein Quality in Perspective: A Review of Protein Quality Metrics and Their Applications — Nutrients, 2022
Health Benefits of Plant-Based Nutrition: Focus on Beans in Cardiometabolic Diseases — Nutrients, 2021
Bioavailability of Micronutrients From Nutrient-Dense Whole Foods: Zooming in on Dairy, Vegetables, and Fruits — Frontiers in Nutrition, 2020

Publications

Conclusion and Reflections

2026

Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa: The Realities of Post-COVID-19 Era

2026

Leveraging Digital Technologies for Enhanced Complaint Management in Delivery Service SMEs: Insights from Ghanaian Consumer Behaviour

2026

Understanding the nature of marketing analytics in Ghana: a study of multinational firms

International Journal of Business Information Systems · 2026

From reviews to reflections: Understanding tourist sentiments and satisfaction in African destinations through user-generated content

Annals of Tourism Research Empirical Insights · 2025 · 12 citations

Short video narratives and Porter’s framework: the role of parasocial interaction

Tourism Critiques Practice and Theory · 2025 · 2 citations

Sustainability Management and Strategy

Productivity Press eBooks · 2025 · 1 citations

Emotional intelligence, student trust and student satisfaction in higher education institutions

SN Social Sciences · 2025 · 1 citations

Exploring employee perspectives about well-being initiatives by formal sector organisations in Ghana during the COVID-19 pandemic

Employee Relations · 2025

Entrepreneurship for Climate Change Mitigation and Adaptation in Nigeria and Ghana: Motivations, Challenges and Policy Implications

Climate change management · 2025

Africa's Sustainability Profile and Book Outline

Productivity Press eBooks · 2025

Guest editorial: Managing higher education in developing countries – navigating challenges, innovations and strategic opportunities

International Journal of Educational Management · 2025

Conclusion

Productivity Press eBooks · 2025

Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development

Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2025

Conflict Management in Family Businesses: Exploring the African Context

African Journal of Business and Economic Research · 2025

Marketing for Hospitality and Tourism

Productivity Press eBooks · 2024 · 170 citations

Understanding Marketing

Productivity Press eBooks · 2024 · 17 citations

Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana

Cogent Social Sciences · 2024 · 12 citations

Relationship Marketing

Productivity Press eBooks · 2024 · 9 citations

Artificial intelligence: a catalyst to organizational learning and development in 21st century

Development in Learning Organizations An International Journal · 2024 · 8 citations

Scaling up and scaling out of darkness: Elucidating the influences of institutional dysfunction in scaling up solar PV in Sub-Saharan Africa

World Development · 2024 · 7 citations

Short video narratives, brand equity dimensions and horti-tourism patronage: does real-world video matter?

Journal of Hospitality and Tourism Insights · 2024 · 7 citations

Social Media Marketing Management

Productivity Press eBooks · 2024 · 6 citations

Destination Marketing

Productivity Press eBooks · 2024 · 5 citations

Hospitality and Tourism Marketing

Productivity Press eBooks · 2024 · 4 citations

Distribution Channels

Productivity Press eBooks · 2024 · 4 citations

The Future of Innovation and Entrepreneurship as Drivers of Livelihoods in Southern Africa: A Synthesis

2024 · 4 citations

Social Media Marketing Strategy

Productivity Press eBooks · 2024 · 3 citations

Customer Service Delivery in Africa

Productivity Press eBooks · 2024 · 2 citations

Business Strategy Planning

Productivity Press eBooks · 2024

The dark side of mentoring: A Viewpoint

Development in Learning Organizations An International Journal · 2024

Market Targeting and Positioning

Productivity Press eBooks · 2024

Social Networking Sites: A Focus on Mobile Marketing Strategies

Productivity Press eBooks · 2024

Sociocultural and Ethical Aspects of Social Media Marketing

Productivity Press eBooks · 2024

Foundations of Mobile Commerce: A Gateway to Engaging in Emerging Markets

Productivity Press eBooks · 2024

Ethical, Social, and Legal Issues in M-Commerce

Productivity Press eBooks · 2024

Social Commerce

Productivity Press eBooks · 2024

Social Media Marketing in Africa and Other Emerging Economies

Productivity Press eBooks · 2024

Mobile Ecosystems and Apps in Social Media Marketing

Productivity Press eBooks · 2024

Tourism Promotion Strategies and Investments

Productivity Press eBooks · 2024

Organisational Buyer Behaviour

Productivity Press eBooks · 2024

Promoting Products: Communication and Promotion Policy and Advertising

Productivity Press eBooks · 2024

New Product Developement

Productivity Press eBooks · 2024

Designing and Building Brands

Productivity Press eBooks · 2024

Consumer Behaviour

Productivity Press eBooks · 2024

The Role of Marketing in Strategic Planning

Productivity Press eBooks · 2024

Customer Service in South Africa

Productivity Press eBooks · 2024

Customer Experience in Higher Education Institutions

Productivity Press eBooks · 2024

Why Customer Service Matters

Productivity Press eBooks · 2024

International students as tourists: exploring impressions of Ghana's destination image

European J of International Management · 2024

Resisting the System: Examining How Activist Chief Executive Officers (CEOs) Drive Positive Social Change in Ghana’s Fourth Republic

2024

Introduction to the Edited Volume

2024 · corresponding author

Examining Mobile Shopping Characteristics, Shopping Value and Continuous Use Intention

SSRN Electronic Journal · 2024

Customer Service during a Pandemic

Productivity Press eBooks · 2024

Future Directions for Enhanced Customer Service Delivery in Africa

Productivity Press eBooks · 2024

Customer Service in Ghana

Productivity Press eBooks · 2024

Customer Service in Egypt

Productivity Press eBooks · 2024

Promoting Products

Productivity Press eBooks · 2024

The Product Life Cycle

Productivity Press eBooks · 2024

Pricing Products

Productivity Press eBooks · 2024

Promoting Products

Productivity Press eBooks · 2024

Internal Marketing

Productivity Press eBooks · 2024

Marketing Information Systems and Marketing Research

Productivity Press eBooks · 2024

People Management Strategies for Service Businesses

Productivity Press eBooks · 2024

Service Characteristics of Hospitality and Tourism Marketing

Productivity Press eBooks · 2024

Building Customer Loyalty through Quality

Productivity Press eBooks · 2024

Developing Tourism and Hospitality Marketing Plans

Productivity Press eBooks · 2024

Professional Sales

Productivity Press eBooks · 2024

Market Segmentation

Productivity Press eBooks · 2024

Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base

Productivity Press eBooks · 2024

Electronic Marketing

Productivity Press eBooks · 2024

Segmenting and Monitoring the Tourist Market

Productivity Press eBooks · 2024

Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective

Digital Business · 2023 · 17 citations

AI-driven sustainability brand activism for family businesses: a future-proofing perspective article

Journal of Family Business Management · 2023 · 14 citations

Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article

Tourism Review · 2023 · 10 citations

Production and Operations Management

Productivity Press eBooks · 2023 · 6 citations

African family dynamics and family business – a perspective article

Journal of Family Business Management · 2023 · 5 citations

Human Resource Management

Productivity Press eBooks · 2023 · 3 citations

Business Administration

Productivity Press eBooks · 2023 · 3 citations

Catalysts for Social Media Adoption in the Public Sector in Africa

Palgrave studies of public sector management in Africa · 2023 · 2 citations

Theoretical, Policy, and Managerial Implications for Entrepreneurial Practice in Africa

2023 · 1 citations

Enterprise Growth in the Informal Economy in Sub-Saharan Africa: An Empirical Qualitative Investigation

2023 · 1 citations

Social Media and E-Government Services in Africa

Palgrave studies of public sector management in Africa · 2023 · 1 citations

The Management Functions

Productivity Press eBooks · 2023 · 1 citations

Introduction to Africa's Entrepreneurial Landscape

Productivity Press eBooks · 2023 · 1 citations

The Future of Entrepreneurship in Africa

Productivity Press eBooks · 2023 · 1 citations

Exploring International Joint Ventures

2023

Public Sector Marketing Communications: Insights from/for the Primus National Football League Rwanda

Palgrave studies of public sector management in Africa · 2023

Exploring Facets of Africa’s Public Sector’s Dance with Social Media

Palgrave studies of public sector management in Africa · 2023

Small Business and Entrepreneurial Development in Africa

2023

The Way Forward for the Use of Social Media in the Public Sector in Africa

Palgrave studies of public sector management in Africa · 2023

Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa

Palgrave studies of public sector management in Africa · 2023

Accounting and Financial Statements

Productivity Press eBooks · 2023

Policy and Managerial Implications for Entrepreneurial Practice in Africa

Productivity Press eBooks · 2023

How to Start and Grow a Business

Productivity Press eBooks · 2023

Marketing Management

Productivity Press eBooks · 2023

Forms of Business Ownership

Productivity Press eBooks · 2023

Introduction

2023 · corresponding author

Business and Its External Environment

Productivity Press eBooks · 2023

Democracy and Use of Social Media by Public Sector Organisations in Africa

Palgrave studies of public sector management in Africa · 2023

Social Media and Africa's Public Sector

Palgrave studies of public sector management in Africa · 2023

Overview of Social Media and Africa’s Public Sector

Palgrave studies of public sector management in Africa · 2023

Mobile money as a driver of digital financial inclusion

Technological Forecasting and Social Change · 2022 · 180 citations

Value co-creation and employee service behaviours: The moderating role of trust in employee - hotel relationship

Journal of Retailing and Consumer Services · 2022 · 37 citations

The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour

Journal of Hospitality and Tourism Insights · 2022 · 33 citations

Determining mobile money service customer satisfaction and continuance usage through service quality

Journal of Financial Services Marketing · 2022 · 27 citations

Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction

Palgrave studies of marketing in emerging economies · 2022 · 23 citations

The Relationship between CSR and CBBE in Sub-Saharan Africa: The Moderating Role of Customer Perceived Value

Journal of African Business · 2022 · 20 citations

Entrepreneurial strategic posture and new technology ventures in an emerging economy

International Journal of Entrepreneurial Behaviour & Research · 2022 · 15 citations

<scp>COVID</scp>‐19 pandemic, vaccine nationalism and counterfeit products: Discourse and emerging research themes

Thunderbird International Business Review · 2022 · 14 citations

Assessing the roles of foreign knowledge acquisition and absorptive capacity in the relationship between market orientation, innovativeness and performance

Management Research Review · 2022 · 14 citations

Exploring customer stewardship behaviors in service firms

European Business Review · 2022 · 14 citations

Reimagining Educational Futures in Developing Countries: An Introduction

2022 · 9 citations

Viewpoint: plotting a way forward for service research in and out of Africa

Journal of Services Marketing · 2022 · 7 citations

Green Brand Equity in an Emerging Economy: Ghana in Perspective

Palgrave studies of marketing in emerging economies · 2022 · 6 citations

Marketing Communications and Brand Development in Emerging Markets Volume II

Palgrave studies of marketing in emerging economies · 2022 · 4 citations

Marketing Communications and Brand Development in Emerging Economies Volume I

Palgrave studies of marketing in emerging economies · 2022 · 4 citations

Ethical Social Media Marketing in Africa

Palgrave studies of marketing in emerging economies · 2022 · 3 citations

Africa in the Age of Digitalisation

2022 · 3 citations

Ethics and Accountable Governance in Africa: An Introduction

Palgrave studies of public sector management in Africa · 2022 · 3 citations

Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives

Palgrave studies of marketing in emerging economies · 2022 · 3 citations

Marketing Communications in Emerging Economies: Conclusions and Recommendations

Palgrave studies of marketing in emerging economies · 2022 · 3 citations

Marketing Communications in Emerging Economies, Volume II

Palgrave studies of marketing in emerging economies · 2022 · 2 citations

Digital Business in Africa: Social Media and Related Technologies—An Introduction

Palgrave studies of marketing in emerging economies · 2022 · 2 citations

Value Co-creation of Places and Spaces in Africa’s Creative Hubs

2022 · 2 citations

Challenges and Opportunities of Africa’s Creative Industries

2022 · 2 citations

Leadership and Policy Implementation for Good Governance in Africa

Palgrave studies of public sector management in Africa · 2022 · 2 citations

Mobile money service quality: what’s important to customers in Ghana

2022 · 1 citations

Digital Channels Catalysing Businesses in Fast-Expanding African Markets

Palgrave studies of marketing in emerging economies · 2022 · 1 citations

Re-engaging with Europe and the Commonwealth in a Post-Brexit Era

2022 · 1 citations

Ethics and Accountable Governance in Africa's Public Sector, Volume II

Palgrave studies of public sector management in Africa · 2022 · 1 citations

Digital Tools and Platforms as the New Marketplace: Driving Digital Business in Africa

Palgrave studies of marketing in emerging economies · 2022 · 1 citations

Marketing Communications and Brand Development: An Introduction

Palgrave studies of marketing in emerging economies · 2022 · 1 citations

Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory

Palgrave studies of marketing in emerging economies · 2022 · 1 citations

Digital Service Delivery in Africa

Palgrave studies of marketing in emerging economies · 2022 · 1 citations

Introduction to the Landscape of Creative Industries in Africa

2022

Digital Service Delivery in Africa: An Introduction

Palgrave studies of marketing in emerging economies · 2022

Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

Palgrave studies of marketing in emerging economies · 2022

Ethics and Accountable Governance in Africa's Public Sector, Volume I

Palgrave studies of public sector management in Africa · 2022

Bank Brand Avoidance: Service Perspectives from Nigeria and Ghana

Palgrave studies of marketing in emerging economies · 2022

The Future of Africa’s Creative Industries

2022

Achieving Responsible Leadership and Governance in Africa’s Public Institutions

Palgrave studies of public sector management in Africa · 2022

Accountable Governance and Ethical Practice in Africa’s Public Sector: Mapping a Path for the Future

Palgrave studies of public sector management in Africa · 2022

The African Creative Industry in a Free Trade Area

2022

Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour

Palgrave studies of marketing in emerging economies · 2022

UNDERSTANDING THE NATURE OF MARKETING ANALYTICS IN GHANA: A CASE STUDY OF MULTINATIONAL FIRMS.

International Journal of Business Information Systems · 2022

Banking the Cocoa Farmer in Ghana: The Role of Mobile Technology

Palgrave studies of marketing in emerging economies · 2022

The Legal Landscape and Challenges

2022

Country Level Case Studies

2022

What it would take for more Ghanaians to adopt mobile payment systems

2022

Conflict of Interest in Public Sector Organisations in Africa: Reflections on the Ghanaian, South-African and Kenyan Situation

Palgrave studies of public sector management in Africa · 2022

Marketing bank services to financially vulnerable customers: evidence from an emerging economy

International Journal of Bank Marketing · 2021 · 104 citations

Corporate social responsibility for women's empowerment: a study on Nigerian banks

International Journal of Bank Marketing · 2021 · 64 citations

The effect of brand heritage in tourists' intention to revisit

Journal of Hospitality and Tourism Insights · 2021 · 37 citations

Green Marketing: An Introduction

Palgrave studies of marketing in emerging economies · 2021 · 30 citations

The effect of foreign market knowledge on SME export performance: a study ofnon-traditional SMEs in Ghana

Global Knowledge Memory and Communication · 2021 · 11 citations

Critical prerequisites for Covid‐19 vaccine acceleration: A developing economy perspective

Journal of Public Affairs · 2021 · corresponding author · 11 citations

Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana

International Journal of E-Services and Mobile Applications · 2021 · 11 citations

New Public Management in Africa: An Introduction

Palgrave studies of public sector management in Africa · 2021 · 7 citations

New Frontiers in Hospitality and Tourism Management in Africa

Tourism, hospitality & event management · 2021 · 5 citations

Visual Pollution Through Excessive Outdoor Advertisements

Palgrave studies of marketing in emerging economies · 2021 · 5 citations

Responsible Management in Emerging Markets

Sustainable development goals series · 2021 · 5 citations

Market Orientation in the Public Sector: The Perspective from an Emerging Economy

Palgrave studies of public sector management in Africa · 2021 · 4 citations

Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies

Palgrave studies of marketing in emerging economies · 2021 · 3 citations

Cultivating social capital: an exploratory analysis of business postgraduates in Ghana

Education + Training · 2021 · 3 citations

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

2021 · 3 citations

Business-to-Business Marketing

Productivity Press eBooks · 2021 · 3 citations

An Introduction to Responsible Management: A Corporate Social Responsibility, Green Marketing, and Sustainability Management Perspective

Sustainable development goals series · 2021 · 2 citations

Introduction: Green Marketing and Management in Emerging Markets—Achieving Success Through People

Palgrave studies of marketing in emerging economies · 2021 · 2 citations

The Future of Hospitality and Tourism Management in Africa

Tourism, hospitality & event management · 2021 · 1 citations

Business-to-Business Marketing: An African Perspective. How to Understand and Succeed in Business Marketing in an Emerging Africa

Data Archiving and Networked Services (DANS) · 2021 · 1 citations

Green Marketing and Management in Emerging Markets

Palgrave studies of marketing in emerging economies · 2021 · 1 citations

Sustainable development in Ghana's gold mines: Clarifying the stakeholder's perspective

Journal of Sustainable Mining · 2021 · 1 citations

Buying from Business Sellers

Productivity Press eBooks · 2021

Introduction to Marketing Communications: Setting the Scene for Emerging Economies

Palgrave studies of marketing in emerging economies · 2021

The Marketing Mix in the Business-to-Business Market

Productivity Press eBooks · 2021

Strategy in the Business-to-Business Market

Productivity Press eBooks · 2021

The Business-to-Business Market

Productivity Press eBooks · 2021

Buyer–Seller Relationship in Business-to-Business (B2B) Marketing in the African Context

Productivity Press eBooks · 2021

Strategic Alliance Relationships and Performance in the Business-to-Business Market

Productivity Press eBooks · 2021

Systems and Project Business

Productivity Press eBooks · 2021

Emerging Issues in Business-to-Business Marketing

Productivity Press eBooks · 2021

Developing Sales and Marketing Capability in African B2B Context

Productivity Press eBooks · 2021

Managing Business with Governments, Institutions and Non-business Actors

Productivity Press eBooks · 2021

Introduction: New Frontiers in Hospitality and Tourism Management in Africa

Tourism, hospitality & event management · 2021

Conclusion and Way Forward for Marketing Communications in Emerging Economies

Palgrave studies of marketing in emerging economies · 2021

Sustainability Marketing and African University Brands: The Case of the University of Ghana

Palgrave studies of marketing in emerging economies · 2021

Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Branding

Tourism, hospitality & event management · 2021

Conclusion and Implications for Theoretical Adoption, Policy Formulation and Managerial Decision-Making in Emerging Markets

Palgrave studies of marketing in emerging economies · 2021

The New Public Management and the Way Forward in Africa

Palgrave studies of public sector management in Africa · 2021

Selling to Business Buyers

Productivity Press eBooks · 2021

Conclusion

Productivity Press eBooks · 2021

Building Brand and Customer Loyalty in an African Business-to-Business Context

Productivity Press eBooks · 2021

Business-to-Business Sourcing and Outsourcing

Productivity Press eBooks · 2021

Business-to-Business Service Delivery

Productivity Press eBooks · 2021

The relationship between social interactions, trust, business network, external knowledge access and performance: a study of SMEs in Ghana

VINE Journal of Information and Knowledge Management Systems · 2020 · 15 citations

Does Corporate Social Responsibility Enhance Political Marketing?

Journal of Nonprofit & Public Sector Marketing · 2020 · 15 citations

Examining the link between social capital, knowledge quality, SMEs innovativeness and performance

Business Information Review · 2020 · 11 citations

Potential symbiotic Sino-African relations and policymaking

2020

Good deeds can influence voters: an election strategy for parties in Ghana to try

2020